About

PrepareSoCal: The Campaign to Prepare Southern California for a Catastrophic Disaster

PrepareSoCal is a public awareness campaign by the American Red Cross to create more resilient communities that are better equipped to help each other prevent, prepare for, and respond to life-threatening disasters.

Here in Southern California, we are living in one of the most at-risk areas for earthquakes. The “Big One” — an earthquake of magnitude 7.8 or higher — is long overdue, according to the U.S. Geological Survey (USGS).

Although studies show that being prepared is the most critical step in someone’s ability to recover from a major disaster, most local residents admit to being largely unprepared for emergency situations.

That’s why the American Red Cross is promoting PrepareSoCal — a public awareness campaign to create more resilient communities that are better equipped to help each other prevent, prepare for and respond to life-threatening disasters. Natural disasters do not discriminate — they strike members of all socio-economic groups, in all neighborhoods. So, everyone needs to get prepared and help prepare others.