…an initiative that engages and educates leaders in Los Angeles’ most disaster-vulnerable neighborhoods to build community resilience by providing resources, tools, and training, as well as giving the community a voice in planning for their needs.

Learn more about vulnerable communities.

PrepareLA Goals

Response Capacity: Increase Los Angeles volunteer leadership capacity to support “catastrophic” disaster responses.

Culturally Competence of Volunteers: Increase number of cultural competence of LA Region disaster workforce to support disaster response and community preparedness education.

Individual Preparedness: Increased individual & family-level training.

Community Preparedness: Increase resiliency of LA’s most vulnerable communities by convening coalitions and partners to equip residents with training, resources and connections to help save lives.

PrepareLA is Preparedness

Studies show, a resilient community is a prepared community. The Red Cross recommends making an emergency preparedness kit that includes enough food, water, medication and emergency supplies for 72 hours—for every member of the household, including pets!

PrepareLA is Partnerships

We are stronger together. Community leaders, elected officials, local volunteers, and Los Angeles based business and schools can all play a part in ensuring Los Angeles has the capacity to bounce back after a large-scale emergency or disaster.

PrepareLA is Education

Focusing on disaster preparedness training, CPR/First Aid training, and educating our youth on the importance of emergency preparedness with the Disney Pillowcase Project, PrepareLA aims to arm all of Los Angeles – especially communities which have been statistically proven to be more vulnerable during emergencies and disasters – with the skills necessary to survive and thrive!

Community Coalitions

With the help of community leaders from business, government, first responders, the nonprofit sector, community-based organizations and faith-based organizations, the American Red Cross is helping to forge resiliency plans created by a local coalition that share the common goal of keeping our communities safe in the face of disaster.

Together, we can proactively reduce risks and vulnerabilities while building capacity to withstand, respond and
recover from disaster. 

Community Resiliency Engagement Opportunities

Provides basic information on preparedness for disasters such as earthquakes, home fires and wildfires. Participants will learn about assembling a disaster supplies kit, developing a home escape plan and how to be informed about disasters and other emergencies.

Pillowcase Project

This preparedness education program teaches children in grades 3 through 5. Students who participate will be able to, identify the best ways to stay safe during emergencies, identify the best ways to prevent and stay safe during a home fire and gain confidence in their abilities to be prepared for emergencies.


Designed to engage teenagers between 12 and 17, it encourages them to test their knowledge on preparedness through an engaging preparedness game and understand the responsibilities of emergency preparedness.


Provides basic information tailored for the senior audience on preparedness for disasters such as earthquakes, home fires and wildfires. Participants will learn about assembling a disaster supplies kit, developing a home escape plan and how to be informed about disasters and other emergencies.Preparedness AppsProvides free, immediate, relevant information so that expertise is always in everyone’s hand; current apps include: Emergency, Earthquake, Wildfire, Flood and First Aid.

Map Your Neighborhood

Designed to improve disaster readiness at the neighborhood level, teaching neighbors to rely on each other during the hours or days before fire, medical, police or utility responders may be able to reach them.

Health & Safety Classes 
Ordinary people are taught how to take extraordinary actions in an emergency through CPR, First Aid, AED and instructor training. Aquatics Centennial Program offers learn-to-swim, water safety and lifeguarding classes at community pools in 50 communities. 

Ready When the Time Comes

Engages select groups through disaster response activities to support the mission of humanitarian aid by providing an ongoing team-based engagement opportunity for corporations, organizations and schools to serve as Red Cross volunteers in and for their community.

Ready Rating™

A free, self-guided program designed to boost emergency preparedness using a 123-point online assessment to help organizations measure their level of preparedness for businesses, and employees.

A free, on-site Red Cross presentation focused on preparedness for employees regarding individual preparedness at the workplace. Participants will learn about assembling a disaster supplies kit, developing an evacuation plan and how to be informed about disasters and other emergencies.

Community Outreach

The Red Cross creates a presence at community events to engage the community in the preparedness movement.

Sound the Alarm. Save a Life. Home Fire Preparedness Campaign

In an unprecedented, nationwide effort to save lives, this campaign goal is to reduce the number of fire deaths and injuries by 25% over the next five years. Key components of this campaign include: conducting home visits to educate community members about fire safety; helping residents install smoke alarms; as well as creating a fire escape plan, reviewing a home safety checklist and a family disaster plan template.

Community Ambassador Program

Volunteer community representatives serving as liaisons between their neighborhoods and the Red Cross Los Angeles Region, promote, teach and advocate for preparedness and resiliency in their communities and beyond.

Faith Based Affiliate

Faith based organizations partner with the Red Cross, acting as a vital readiness resource in their communities by signing up to serve as a Red Cross shelter site, organizing community preparedness outreach events, participating in a Red Cross group volunteer activity, as well as hosting preparedness education classes, CPR training and blood drives.Blood Drives/Rare Blood Initiative

To ensure there is an adequate supply of blood, especially rare blood types prevalent in communities of color, the Red Cross partners with businesses, schools and community-based organizations to organize blood drives.


If you would like information on any of these programs or would like to get more involved, please contact:

Guillermo Sanchez
Manager, Preparedness and Resiliency
American Red Cross Los Angeles Region