Why PrepareSoCal?

We Are One of the Most at-Risk Areas for Earthquakes

Nowadays, catastrophic earthquakes worldwide have killed hundreds of thousands of people and caused billions of dollars in damage. During 2010 alone, 41 million people around the world were displaced due to natural disasters.

Here in Southern California, we are living in one of the most at-risk areas for earthquakes. In addition, The U.S. Geological Survey (USGS) predicts that Southern California is long overdue for the “Big One”, an earthquake of magnitude 7.8 or higher. If an earthquake this size jolts the lower half of the San Andreas Fault, an estimated 430,000 businesses and 4,5 million workers could be affected, crippling the area’s economy.

In fact, with Los Angeles County’s population at just under 10 million, more people than ever before face the possibility of being in an earthquake. Natural disasters do not discriminate – they strike members of all socio-economic groups in all neighborhoods.

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Moreover, studies show that being prepared is the most critical step in a community’s ability to recover. Although, in 2010, after an 8.8 magnitude earthquake hit Chile, the Red Cross Los Angeles Region and the USGS sent a team there to learn first-hand about the country’s response. Moreover, they found that the Chilean’s high level of preparedness was a key factor in their survival rate.

Few are Prepared

In Southern California, few are prepared for emergency situations. Moreover, a 2005 County of Los Angeles Public Health survey found that a mere 6 percent of households in Los Angeles reported being “completely prepared” for a disaster.